About
The plan was to write code.
I write systems now.
They just happen to be marketing systems.
I finished my Computer Science degree at G H Raisoni College and was fully prepared to spend the next five years debugging someone else's React. Then I started paying closer attention to YC, the startup ecosystem, and the founders I followed online.
The good ones were not just shipping product. They were shipping distribution. And the distribution work looked suspiciously like engineering: pipelines, instrumentation, iteration, debugging. Nobody had taught me that in college, but it was the part I actually wanted to do. So I went and learned it on the job, in three very different rooms.
Room 01
Unacademy, April to August 2025
I was the Growth and Content Strategy Associate on their GATE YouTube channel, the one feeding into one of the most competitive exam prep markets in the country. The job was discoverability. The unspoken job was figuring out which videos converted viewers into students who actually paid. I ran deep competitor analysis on every channel in the space, rebuilt the SEO and content strategy around what was actually working, and grew the channel 30% Month on Month in four months, pushing it into the top 10 list of YouTube channels in India for the GATE category. The number I cared more about was the 34% jump in high-intent leads, because that was the one that justified the channel existing in the first place.
Room 02
Creator Chart, August to October 2025
Founder's Office Associate. Three months of pretending I was Superman. Strategy, ops, content, outreach, closing. There was no division of labor because there was no one else. I ran SEO with Ubersuggest, then went deeper into AEO and GEO to figure out how brands actually show up inside ChatGPT, Perplexity, Grok, and Claude. I ran the webinars. I did the LinkedIn outreach. I identified the ICP and their pain points. I closed a ₹1.5L client. On top of all that, I built creator-led content strategy across Instagram, LinkedIn, YouTube, Reddit, Medium, and Substack. Six platforms, one person, zero budget. I learned more about distribution in those three months than I had in the previous year.
Room 03
Kasparro, where I am now
I lead GTM Sales, Content, and Community. The role is genuinely end-to-end: content, outbound, community, founder branding, sales enablement, all reporting into pipeline. The work I am most proud of is less visible than a campaign. I built out long-term processes, for content, outbound, sales enablement, reporting, that streamlined how the team operates and cut execution time across the board. Stuff that does not show up on a dashboard but compounds quietly in the background. On top of that, I scaled two AI persona accounts on X from zero to 400+ followers and 600K+ impressions each in 30 days, and grew two Reddit accounts to 18K and 16K karma respectively, both pulling inbound interest from niche SEO and marketing communities. On the outbound side, I run 5,000+ leads a month through Apollo, Clay, Instantly, and HeyReach. That number is meaningless without conversion data, so I obsess over reply rates and segment performance. I have built real relationships with CMOs at D2C brands through this pipeline, and used the campaign data to rewrite messaging multiple times. Alongside all that, I produce brand audits, sales decks, and GTM recommendations that have directly improved client conversations.
What I actually think
AI can do most of the work now. The manual effort is collapsing. What is left, and what will keep mattering, is taste and judgment, knowing which thing to double down on, which to cut, and how to tell signal from noise when both are loud.
The other shift nobody is taking seriously enough: building has become easy. The hard part is distribution. Getting real products in front of real people who have a real problem worth solving. Most teams will keep over-investing in the build and under-investing in the part that actually decides whether anything survives.
That is the part I work on.