01 / Intro
Engineer who ended up in marketing. Now I build the stuff most teams wish they had automated content engines, outbound pipelines from extraction to enrichment, AI & faceless accounts that actually grow and show ROI.
Currently in Bengaluru, building at Kasparro, writing on LinkedIn, and posting stories on Instagram about startups, marketing, and the messy parts in between.
02 / What I do
01 / Distribution
Building is easy now. Reaching the right people is not. I treat distribution as the actual product problem, figuring out where your customer already is, what they already trust, and how to show up there without sounding like a brand. Most of my work at Kasparro lives here.
02 / Outbound
Most cold outbound fails because it is treated as copywriting. It is plumbing. At Kasparro, I run the full pipeline: Apollo for sourcing, Clay for enrichment, Instantly and HeyReach for sending, plus manual review on everything that hits a real human. 5,000+ leads a month.
03 / Process
Most marketing teams operate sprint to sprint. I build the layer underneath, the workflows, templates, decision trees, reporting loops that let a team move faster without losing taste. The kind of work that does not show up on a dashboard but cuts execution time on every campaign that comes after.
04 / GTM
At Creator Chart I owned the full GTM motion: SEO and AEO/GEO experiments, webinars, LinkedIn outreach, ICP definition, deck-building, closing. At Kasparro I do the same at a different scale, plus brand audits and sales decks that have directly improved client conversion. The point is always to turn 'we should do marketing' into a pipeline you can defend in a board meeting.
03 / Selected work
04 / What I actually think
"Building has become easy. The hard part is distribution. Most teams keep over-investing in the build and under-investing in the part that decides whether anything survives."More about me →